User experience and design thinking from Transpire – Combining design thinking, market and user research, competitive analysis, and usability testing to create user-centric solutions.

Our User Experience and Design Thinking Services

Transpire doesn’t make assumptions about what our users want or assume that our clients or staff are stand-ins for these users – we conduct just enough research to obtain an excellent understanding of the relevant user base and validate any hypotheses.

We then develop a vision based on business objectives and customer needs. Our discovery stage highlights key opportunities to relieve pain and create wins, while outcomes can include vision statements, mood boards from competitors, personas, and draft customer journeys, which will continue to evolve.

Transpire also runs design studios with our clients (and sometimes with their customers) to co-design solutions. A variety of specialists are included to ensure a broad set of ideas. These sessions allow for the rapid design of solutions which are desirable, feasible and viable.

Following our co-design sessions, we explore and synthesise the best ideas into low-fidelity wireframes. These wireframes act as a blueprint for the final design, allowing us to gain feedback from the wider Transpire team and our clients before committing to polished high-fidelity prototypes.

Once everybody is on board with the designs, we evolve them into high-fidelity clickable prototypes. These prototypes include client branding and best-practice design interface guidelines, and are checked by our delivery team for feasibility.

Finally, we test our designs with users to ensure that our team has successfully addressed their pain points and created a value proposition. People with accessibility needs are included in this testing to ensure that our designs are as inclusive as possible. We can then make improvements based on this feedback.

Working within complicated technology and concepts, Transpire has helped the team prioritise, reconcile and focus on what really matters when developing the Solar Exchange customer experience to maximise its impact. The resulting output was testament to making the complex simple, but in parallel helped to embed new tools and processes into the team that are easily replicable.
– Nick Ruddock, General Manager, Energy Management at AGL Energy

Our Approach to User Experience and Design Thinking

Transpire believes that design is driven by the needs of its users. We aim to alleviate their pain points, enhance their motivations, and streamline their experience wherever possible.

Our user interviews and usability testing sessions are one-on-one, so that we can delve deeper into the “why” behind their attitudes and behaviours.

UX improvements from one iteration to the next will be backed by data, not team member opinions (whether external or internal).

Every design should be tested before we make a larger investment in its implementation. This testing could be with users or via guerilla testing, and it could incorporate a high fidelity prototype or simple sketches, but the design must be validated before we proceed further.

Each change to the design is measured after implementation, to ensure that they are indeed providing the improvements as planned.

Ensuring that a design solution is desirable, viable and feasible requires the collaborative effort of several different specialisations (e.g. software engineers, product owners, and stakeholders); all of these team members work together to plan the design.

In addition to user experience and design thinking, we can also assist with:

Find out what your customers really want. Contact Transpire today.