Transpire is one of Telstra’s key app development partners, who keep us ahead of the curve when it comes to mobile, wearables and the future of consumer technology. Transpire always demonstrate high levels of technical and business expertise
– Tom Lucas, Telstra Senior Brand Manager – Retail & Digital

Vision

There are few nights as well known as New Year’s Eve in Sydney. Telstra and the City of Sydney were looking to put every single person in the heart of the action and provide an invaluable resource, packed with all the necessary information as well as some brilliant features unique to NYE in Sydney.

Solution

Using artwork by Reg Mombassa, the Australian artist best known for his iconic work with Mambo, Transpire created a user experience that is both visually stunning and easy to use.

Impact

The Telstra NYE apps have been incredibly successful, accumulating hundreds of thousands of downloads since the first version (NYE 2012) was released. For four consecutive years people across Sydney were able to see custom messages displayed on the bridge and at exactly midnight thousands of messages were sent to phones around the world using the Telstra NYE app.